Client: Kaliningrad furniture factory, focused on the wholesale of tables.
Product: Wooden furniture. Tables, chairs.
A task: To develop a multilingual adaptive website – catalog (Russian, English and German).
Before starting work on a project, the “Business Boom” team always carries out a set of analytical procedures in order to form the ideal concept and promotion strategy for the client.
For Dedal, we found 6 sites – competitors in the same industry in Russia and Europe, studied their structure and analyzed traffic using the SimilarWeb service.
An understanding of the flow of potential customers of the customer has appeared, and how we can direct this flow to new website …
We sent a brief to the customer for filling. Then they made an appointment to approve all the details of the project.
At the meeting, we got acquainted with the already completed brief, developed a structure, chose the main brand colors, desired functions, audience, graphic elements and the presence of animation.
The first stage in the development of a site is the competent drawing up and elaboration of layouts. The client wanted a simple and stylish website, so we didn’t get too fancy with design solutions. We provided the compiled layouts to the customer for approval at a personal meeting.
The customer made a couple of edits, approved the layouts, and we continued developing the website.
The client wanted us to develop a website from the “Simple but Tasteful” series. Therefore, due to the fact that website creation – catalog involves a large number of graphic elements, together with the customer we have chosen a pastel color palette that will not overload the eyes of users. Basic colors: white, gray and light brown for accents.
The designer has developed several variants of special icons for the catalog on the main page of the website and the block “Our advantages” in the section “About the company”.
The customer selected these:
Let’s move on to the most important thing – the “Catalog” section.
We did not start working on product categories and adding filters, since the customer’s assortment was modest and fit on one page of the catalog in the form of images with the name of the product.
In the “Delivery” section, we have added a scale of work stages so that the Dedal client can see through what stages his purchase goes, starting from the moment of submitting the application and ending with delivery. At each stage there is a certain deadline.
At the meeting, as agreed, the customer asked to add a map with the area of delivery of goods to the sections “Delivery” and “About the Company”
We listened carefully to his wishes and started developing the map. We decided to divert the design of the card a little aside from the general concept of the website and made some bright accents that did not fit into the color scheme. We have spent enough resources on this detail. However, such a design solution was chosen to attract the attention of a potential client of the customer to the international level of the company.
The developer wrote the scripts and laid out the blocks. We did not add complex animations to keep the feeling of minimalism. We stopped at a simple “departure” of the elements.
Payment systems were not connected to the site, since the customer wanted the potential client to only leave a request, and the rest of the work was done by the sales department.
Therefore, in addition to the application form in the product card, the “Business Boom” team added an additional feedback form to the “Contacts” section.
Simultaneously with the stage of site layout, we transferred the text – content to our partners for translation into English and German.
When the translation was ready, we added these texts to the site.
The next task for the developer: adapt the website for various devices. Shrink and displace blocks in such a way that the user is as comfortable as possible using the website on a smartphone, tablet, and computer.
Upon completion of the work, we transferred the site to the client. The design and layout were finally approved. I didn’t have to make any edits. The customer was satisfied with the work.
Result: Working multilingual adaptive website – catalog (Russian, English and German) in the style of minimalism with an application form.
|Mukhtasipov Ivan, Business Development Manager, Digital Agency “Business Boom”|