Customer: Tatiana Goz is the owner and director of the TanyaGoz Jewelery jewelry house located in the Kaliningrad region.
Product: Amber jewelry in gold and silver.
A task: Develop a corporate identity for a brand , key-visuals, as well as a website – a catalog in German for entering the German market.
The website should contain: a catalog of goods, information about the company, a table of jewelry sizes, a section “Company Blog”, a basket with the ability to buy jewelry online, information about the delivery of goods, connect payment systems.
Since the structure of the task to the agency “Business Boom” was quite complicated, we decided to divide it into blocks and carry it out step by step so as not to delay the project deadline:
We built the corporate identity of the jewelry house around the personality of the customer. Therefore, to begin with, we conducted a short interview with Tatiana herself and asked to describe in a nutshell how she sees her brand.
Further, all the work was based on the following ideological keywords:
The designer worked out the main color scheme of the brand, as well as accent shades and typography.
Key-visuals were designed in the style of women’s fashion magazines in order to increase the brand’s credibility in the eyes of the audience. They embody the theme of the sea, femininity and freedom, which the client asked us to put into the basis of the entire project.
At this stage, there were some difficulties associated with finding the most suitable design solution. From the logo to the highlight covers for Instagram Stories.
Usually in such projects it is difficult to please the customer, so we always develop several final options in order to make it possible to choose the best one. However, the amount of development and preliminary research consumed a lot of time, so the work plan had to be changed and the deadlines were reduced by website development …
It was a challenge as we needed to get the same job done in less time without sacrificing quality.
The fact that we already had a solid brand concept helped speed up the website design process.
We needed to create a catalog with the ability to buy products online through the shopping cart. This task was reflected in the final design in the form of catalog elements on the main page of the site. As a result, the Customer became the face of its own brand.
We have done a tremendous job of exploring the niche and developing a visual product for the customer, namely:
At the final stage, we connected payment systems to the site and made site optimization …
Result: We developed a corporate identity for a jewelry brand in accordance with the latest trends in the European market, key-visuals and a website – a catalog in German with a marketplace function in 60 working days.
Mukhtasipov Ivan, Business Development Manager, Digital Agency “Business Boom”